Professor Donald Hoffman, is a Professor of Cognitive Science, at the University of California, Irvine, and author of “Visual Intelligence: How We Create What We See”. He also has coauthored Observer Mechanics: A Formal Theory of Perception.
Dr. Hoffman’s research interests and theories are in the areas of Vision, Cognitive Science, Consciousness, and Evolutionary Models of Perception. He’s received the Troland Research Prize of the US National Academy of Sciences and the Early Career Award of the American Psychological Association.
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